In this picture taken in a kitchen in France there is no sign of any mod cons nor washing up. It remains for the figure discovered in this unusual situation to look fashionable or interesting. You too might feel obligated in some way were you to find yourself in a kitchen with no utilities.
The name Effort & Style plays with contrasting ideas: that what is considered substantial by my dominant culture is gained through effort; and that style can grace both the substantial and the insubstantial with similar affect - and so perhaps can't be trusted. Belief, then, is part of this dynamic.
Style, too, requires effort. Complicated, isn't it?